Market Research

MARKET RESEARCH PROCCESSES Problem identification, Specifying what information is required – define research objectives ( hypothesis driven) , Designing the method for collecting information ( , exploratory, survey, observation, secondary, experiment) Select sample, Managing and implementing the collection of data, Preparing, analyzing and interpreting the data, Communicating the findings and their implications. Metodhology Research Exploratory: Initial, unstructured, informal When you don’ t know much Focus groups, lit review, case study, pilot study, secondary data, experience survey Descriptive: Answers who, what, why and how Surveys, observation Causal: Relationships between variables Experiments